neuroart

An Examination of Aesthetic Intents

Monday, August 13th, 2007

My friend Bill Sweetman has just concluded a gig at a large advertising agency and one of his last undertakings there was a recently launched web project entitled ‘Aesthetic Intent: Where There’s Passion, There’s Beauty’. Bill is a very creative guy who knows a lot about aesthetics and how to work with the web as […]

Killer Signs of Ambiguity

Sunday, July 1st, 2007

What is the meaning of this sign?
Let me ask you again. What was the meaning that you first perceived? Did that meaning change soon after?
The chances are that you first saw a visual message ‘STOP’ and then, upon reflection, decoded the sign to mean ‘GO’. Perhaps you might even see this image as an […]

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