target users

Arrested Development

Tuesday, July 22nd, 2008

I’ve just canceled my Spam Arrest account. At least I think I have. Why would I be unsure? I’ll get back to that.
I signed up with Spam Arrest about a year ago after a trusted friend had strongly recommended it. I wasn’t too worried about spam because I use Gmail and it already has uncannily […]

Demand More

Saturday, March 29th, 2008

What is a software application?
When we think of a software application, most of us will conjure up the image of some sort of user interface splashed across a computer screen. As far as most of us are concerned, whatever is on the screen is the software. Period.
Engineers will tend to look at it […]

Turning New Pages

Thursday, February 28th, 2008

As a software artist who is focused on ‘bridging the gap between end users and engineers’ I have always found it necessary and worthwhile to explore the ‘materials’ that I work with. In doing so I can better control the emotional impact of an application on the user: the more I know about how the […]

The Occasional Frequent User

Thursday, November 8th, 2007

Last weekend we set the clocks back for the winter. It’s always nice to have an ‘extra hour’ and to perhaps do something a little special: lay in bed, go for a leisurely breakfast, take a long walk in the park. It’s one of the perks of living on a tilted globe.
For me, […]

The K.I.S.S. of Death for User Interface Design

Monday, September 10th, 2007

Probably everyone involved with user interface design has heard the K.I.S.S. maxim.
“Keep It Simple Stupid”
It always struck me as a bit rude to tack that last word on the end. But I suppose the acronym K.I.S. just doesn’t have the same impact. Nevertheless, the word seems to stick out like some loose barb, […]

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