target markets

What is a software application?

When we think of a software application, most of us will conjure up the image of some sort of user interface splashed across a computer screen. As far as most of us are concerned, whatever is on the screen is the software. Period.

Engineers will tend to look at it a little differently. They are of course very aware of what goes on 'behind the screen' that makes all this stuff appear as it does and do all the things it does.

Last weekend we set the clocks back for the winter. It's always nice to have an 'extra hour' and to perhaps do something a little special: lay in bed, go for a leisurely breakfast, take a long walk in the park. It's one of the perks of living on a tilted globe.

For me, this time of year also means that I get to be an Occasional User for certain technology interfaces such as the button riddled panel on my car stereo and the monstrous web tool for managing expiring domain names.

Probably everyone involved with user interface design has heard the K.I.S.S. maxim.

"Keep It Simple Stupid"

It always struck me as a bit rude to tack that last word on the end. But I suppose the acronym K.I.S. just doesn't have the same impact. Nevertheless, the word seems to stick out like some loose barb, ready to slash at anyone who might disagree with those who sagely utter the phrase.