target users

What is a software application?

When we think of a software application, most of us will conjure up the image of some sort of user interface splashed across a computer screen. As far as most of us are concerned, whatever is on the screen is the software. Period.

Engineers will tend to look at it a little differently. They are of course very aware of what goes on 'behind the screen' that makes all this stuff appear as it does and do all the things it does.

As a software artist who is focused on 'bridging the gap between end users and engineers' I have always found it necessary and worthwhile to explore the 'materials' that I work with. In doing so I can better control the emotional impact of an application on the user: the more I know about how the technology ticks, the more I can coax an application into being a pleasurable experience for a user.

Last weekend we set the clocks back for the winter. It's always nice to have an 'extra hour' and to perhaps do something a little special: lay in bed, go for a leisurely breakfast, take a long walk in the park. It's one of the perks of living on a tilted globe.

For me, this time of year also means that I get to be an Occasional User for certain technology interfaces such as the button riddled panel on my car stereo and the monstrous web tool for managing expiring domain names.

Probably everyone involved with user interface design has heard the K.I.S.S. maxim.

"Keep It Simple Stupid"

It always struck me as a bit rude to tack that last word on the end. But I suppose the acronym K.I.S. just doesn't have the same impact. Nevertheless, the word seems to stick out like some loose barb, ready to slash at anyone who might disagree with those who sagely utter the phrase.