Who We Are : User Advocates

You are the designers and developers of web and desktop software and/or digital content creators and publishers.

We help you produce more usable and profitable applications and digital media content. Because we recognize the link between usability and profitability, we know that focusing on your end users' needs can benefit everyone - you, your clients and their customers. We help you achieve that critical usability element.

We Connect the Technical and the Creative to Get to the Usable

With our continuous and deep expertise across the diverse boundaries of usability, design and development we can translate our usability guidance into terms that you're most comfortable with as designers or developers. We know and well appreciate the technical and creative skills that you bring to the mix. Our designer/developer clients come to us to fill the gap of usability expertise because they know, at the end of the day, a usable application is what their customers really need.

 

It's All About UUU : The Undeniable Upside of Usability

As User Advocates we know that a strong focus on your end users' requirements has a huge upside:

  • your design and development processes can be cleaner and more efficient
  • your client's investment in the project is significantly de-risked
  • on going maintenance and evolution is easier and less costly
  • less strain on customer support
  • higher productivity for the end users
  • higher profitability from the application

Everybody Wins!

Why do we do this? Because we're User Advocates and we're completely focused on helping the applications that you create meet the real world usability needs of your clients' customers. This makes end users happy, it makes your clients happy and with more repeat business it'll make you happy. And that makes us happy. With usability taken care of, we all win. On behalf of the team at The User Advocate Group, I invite you to browse through our web site and see how we can help you achieve profitability through usability.

Michael Baynger Founder, The User Advocate Group